Any Internet surfer will check out a website completely before they decide to make a purchase or take any information that the site offers as the truth. This so much information out there, it really is hard for anyone to know whether or not the person who is speaking to them actually has some sort of authority in that area that allows them to speak on it. Some sort of education or experience in the area is what people are looking for. They will often find this information at the bottom of the page or the “credits” section.
Perhaps the most important part of the “credits” section is a link that your visitors can click that simply says, “about” or “about us” because this is where people will be able to investigate you as someone who has the specific knowledge that they’re looking for. What you put in this section is completely up to you. Most people will add their e-mail address in this section, or they will have a separate link in the “credits” section that simply says “contact us”.
As stated earlier, this section is usually placed at the bottom of the web page. However, it is not a hard and fast rule that it needs to go there. It really all depends on how your website is designed as to where this information will go. It could be in a sidebar or somewhere along the top. But, regardless of where it is this information does need to be easily accessible to your visitors. Without it, it would be very difficult for your visitors to take you seriously because of lack of transparency on the Internet, to many people, is a sign of bad intentions.
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